Overview
The client is often likened to an “Amazon for farmers” because it aims to create an engaging online platform to digitize exchanges and facilitate transactions between all stakeholders (such as farmers, traders, input dealers, logistic providers, FPO, NGO’s, institutional buyers, consumers etc.) in the agriculture ecosystem.
Objective
The primary objective was to prepare essential deal marketing materials including Confidential Information Memorandum (CIM), Robust Financial Model, Operating Metrics, and Executive Summary to facilitate a fund raise.
Key Client Challenges
The client sought Yajur KS's guidance to traverse the intricate interplay of the agriculture and technology industries, crafting a persuasive narrative, and a comprehensive business model that encompasses all facets of the agri-tech industry in order to distinguish itself in a highly competitive but nascent market:
Detailed and Complex Business Model
The business model necessitated examining tons of data, understating various intricate details such as regulatory framework, supply chain, seasonality, expansion, financing needs, all input & output transactions (in agriculture & rural sectors) etc. of the agri-tech industry. The model had to be equipped to capture revenue and costs that catered to every stakeholder who operates in the value chain and is serviced by the Company
Competitive Market
The industry is still emerging and relatively fresh, highlighting the need for a persuasive storytelling approach that can captivate potential investors while ensuring the content is highly informative and easily comprehensible
Abundant and Unstructured Data
The client provided a sizable MIS dataset that needed to be meticulously analyzed and then presented in a simplified and visually appealing manner to potential buyers.
Approach
Yajur KS, leveraging its expertise in creating complex and detailed business models, deal marketing materials, exemplary research skills and its understanding of the Agri-tech industry, took the following approach to address these challenges:
Robust Financial/Operations Analysis
Yajur KS created a comprehensive financial model that analyzed the company's MIS data to provide potential buyers with a clear understanding of its financial performance and growth potential. The team also created a summary tab that highlighted the most important key metrics for easy reference. The team conducted a variety of scenario analyses to allow investors to evaluate the company's growth pattern, financial health, and cash flow position in a variety of situations.
Storyscaping
The CIM created and designed by Yajur KS artfully presented the company's unique value proposition, highlighting its innovative features and showcasing through design and content the major digital transformation that the client is expected to bring about.
Comprehensive Industry Analysis
Yajur KS conducted an exhaustive study of the agri-tech industry, gaining valuable insights into the latest trends, the market's competitive landscape, and the client's positioning within it.
Our Impact
Highly effective CIM & FM
The CIM and financial model crafted by Yajur KS artfully presented the client as a compelling investment opportunity, resulting in a surge of investor interest.
Facilitated the desired fund raise
The CIM's engaging story and financial clarity, as well as the financial model's comprehensiveness, played a critical role in the successful fundraising effort.
Conclusion
The support that Yajur KS provided to the client is a shining example of how a well-written CIM and a comprehensive financial model can help businesses achieve funding and success in even the most challenging and competitive industries. The company was able to secure the funding it needed to grow its operations and scale efficiently.
